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Strategic Growth, Marketing and Distribution Solutions

GPS Distribution Africa and its UK arm, GPS Marketing and Distribution, are specialist providers of strategic growth, marketing, and distribution solutions for premium spirits brands in the UK drinks market, and select African regions.

We work with ambitious drinks businesses and brand owners to define and execute commercially effective strategies—whether that’s launching a brand in a new market, building equity in a competitive landscape, upgrading marketing assets, or optimising route-to-market.

We immerse ourselves in our clients’ brand ecosystems, bridging operational and strategic gaps, and amplifying what makes them distinctive. We act as an extension of their team, combining market intelligence, creative thinking, and commercial focus to deliver practical solutions that drive growth.

 

About Us

Established in 2016, the Directors of GPS Distribution Africa and UK have over 20 years’ experience in the premium drinks and FMCG categories, working with blue chip drinks companies William Grant & Sons, SPI Group, Brown Forman, E.Snell & Co, Distell, Checkers Private Label, Bacardi, and Whisky Live SA in Commercial, Marketing and Management roles across multiple markets.

We are a small, driven, independent marketing and distribution company that is strategic, agile, responsive, accessible and solutions-oriented.

We aspire to accelerate the success of our brand partners through sound strategic thinking, good networks, agility, passion, innovation, and a determination to succeed.

Our Services

Working in collaboration with brand owners and key stakeholders

  • Trade, consumer and market insights.
  • Guidance on legal and regulatory requirements.
  • Market entry strategy development
  • Growth marketing strategy development
  • Building key stakeholder relationships to maximise share of voice for our clients.
  • Product training, product tastings and brand ambassador services.
  • Monitoring and identifying market trends and developments to inform commercial decisions.

WHY PARTNER WITH US

  • We have over 20 years’ drinks industry experience, in-depth knowledge and understanding of the category.
  • We have an extensive industry, trade and media network.
  • We provide end to end strategic marketing, growth and distribution solutions.

Contact Us

CONTACT US

Address:

Office 2.05, Clockwise, Old Town Hall, 30 Tweedy Road, Bromley, Kent, BR13FE, United Kingdom

212 Evergreen, Annandale Road, Diep River, Cape Town, South Africa.

Telephone: +44 07990364793

Email: Pauline Sayers, sayers@iafrica.com