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Business Development, Commercial and Marketing

GPS Distribution Africa (Pty) Ltd is a Business Development, Commercial, Marketing, Distribution, and Sales solutions provider for premium global drinks brands wanting to access South Africa and selected African markets, with a successful track record in building brands.

Based in Cape Town, South Africa, we partner with global brand owners to drive the development of their brands through our extensive network of drinks distributors, importers and customers, creative marketing, and commercial execution to deliver on business objectives.  We aim to build long term sustainable brands and partnerships.

We see ourselves as a business partner and an extension of our client’s team, and are much like an outsourced business development department.  We are well equipped to lead and oversee the establishment and management of a brand owner’s business in South Africa and selected African markets to maximise success in the region.

About Us

Established in 2016, GPS Distribution Africa’s Directors have over 20 years’ experience in the premium drinks and FMCG categories, working with blue chip drinks companies William Grant & Sons, SPI Group, Brown Forman, E.Snell & Co, Distell, Checkers Private Label, Bacardi, and Whisky Live SA in Commercial, Marketing and Management roles across multiple African markets.

We are a small, driven, independent business that is strategic, agile, responsive, accessible and solutions-oriented.

We aspire to accelerate the success of our brand partners through sound strategic thinking, good networks, agility, passion, innovation, and a determination to succeed.

Our Services

Working in collaboration with brand owners and key stakeholders

  • Trade, consumer and market insights.
  • Guidance on legal and regulatory requirements.
  • Identifying potential best fit distribution partners and facilitating signing of distribution agreements.
  • Managing distributors.
  • Developing and managing local brand plans aligned to global brand strategies.
  • Developing pricing and distribution strategy.
  • Developing and managing advertising and promotions strategy.
  • Developing and managing marketing communications, public relations and digital marketing strategy.
  • Building key stakeholder relationships to maximise share of voice for our clients.
  • Product training, product tastings and brand ambassador services.
  • Monitoring and identifying market trends and developments to inform commercial decisions.

WHY PARTNER WITH US

  • We have over 20 years’ drinks industry experience, in-depth knowledge and understanding of local consumer and market.
  • We have an extensive network in South Africa and selected African markets in the drinks and FMCG categories, and in the media.
  • We have many years’ experience managing the route-to-market business objectives of premium global drinks brands.
  • We have proven brand development and public relations credentials.
  • We provide an affordable business development solution.

Contact Us

CONTACT US

 

Address: 212 Evergreen, 21 Annandale Road, Diep River, 7700

Telephone: +27 84 299 2147

Email: info@gpsdistributionafrica.com