Working in collaboration with brand owners and key stakeholders
- Trade, consumer and market insights.
- Guidance on legal and regulatory requirements.
- Identifying potential best fit distribution partners and facilitating signing of distribution agreements.
- Managing distributors.
- Developing and managing local brand plans aligned to global brand strategies.
- Developing pricing and distribution strategy.
- Developing and managing advertising and promotions strategy.
- Developing and managing marketing communications, public relations and digital marketing strategy.
- Building key stakeholder relationships to maximise share of voice for our clients.
- Product training, product tastings and brand ambassador services.
- Monitoring and identifying market trends and developments to inform commercial decisions.
WHY PARTNER WITH US
- We have over 20 years’ drinks industry experience, in-depth knowledge and understanding of local consumer and market.
- We have an extensive network in South Africa and selected African markets in the drinks and FMCG categories, and in the media.
- We have many years’ experience managing the route-to-market business objectives of premium global drinks brands.
- We have proven brand development and public relations credentials.
- We provide an affordable business development solution.